GUNAWAN GUNAWAN. GENERATION Z AND PRICE SENSITIVITY: DYNAMIC PRICING STRATEGY AS KEY TO PRODUCT ATTRACTIVENESS. Jurnal Ekonomi, [S. l.], v. 12, n. 01, p. 1918–1924, 2023. Disponível em: https://www.ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/7210. Acesso em: 10 jun. 2026.