Diah, M., D. Firmansyah, H. Haryani, and E. Safrina. “VALUE PROPOSITION ANALYSIS OF CONSUMERS’ PURCHASE INTENTION”. Jurnal Ekonomi, vol. 12, no. 01, Jan. 2023, pp. 618-22, https://www.ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/1236.