Jurnal Ekonomi

Transparency in Government Political Communication: Challenges and Opportunities

Vera Hermawan — Fri, 02 May 2025 00:00:00 +0000

This study aims to analyze transparency in government political communication, focusing on the challenges faced and the opportunities that can be leveraged. Transparency is a crucial element in building public trust and strengthening government legitimacy in the era of modern democracy. However, the practice of transparency often encounters various obstacles such as the politicization of information, bureaucratic resistance, and low media literacy among the public. On the other hand, the development of information technology, the involvement of civil society, and regulations on information disclosure present strategic opportunities to enhance the transparency of political communication. This study uses a qualitative approach with a literature review method and descriptive analysis of various relevant sources. The findings show that the transparency of government political communication faces serious challenges, including the politicization of information, limited access in various regions, unclear regulations on information disclosure, low capacity of bureaucratic personnel, and the threat of hoaxes due to technological advancements, all of which further erode public trust. Nevertheless, amid these challenges, there are significant opportunities to be seized, such as advances in information and communication technology, increased public participation, demands for democratization, the implementation of e-government and smart city initiatives, the strengthening of openness regulations, and efforts to enhance digital literacy among the population. With the right strategies to manage these challenges and optimize the available opportunities, the government has great potential to achieve more transparent, accountable, and community-oriented public communication.

The Influence of Social Media in Increasing the Number of New Students at the Private Islamic Senior High School (MAS) Aisyiyah Medan

Nur Jannah, Dewi Wulandari, Cici Handayani — Tue, 06 May 2025 00:00:00 +0000

This study aims to examine the influence of social media in increasing the number of new students at the Private Madrasah Aliyah (MAS) Aisyiyah Medan. Social media is considered an effective tool in promoting educational institutions, given its increasingly important role in everyday life, especially for the younger generation. This study uses a quantitative method with multiple linear regression analysis to measure the relationship between social media use and the number of new student registrants. The results of the study indicate that social media has a significant positive effect on increasing the number of new students at MAS Aisyiyah Medan. The t-test and F-test prove that the use of social media overall has a significant impact on attracting prospective students, with a regression coefficient of 0.418 and a significance value of 0.000 indicating a strong influence. In addition, the majority of students who registered were 14 years old, with 56% of them being female students. These findings indicate that social media is an effective marketing tool to reach a wider and more diverse audience. This study contributes to the development of social media-based educational marketing strategies in Indonesia, especially for private educational institutions.

Compensation and Employee Competency Development in Improving Employee Performance at PT. Bahtera Sarana Cargo

Christian Devid Parluhutan Siahaan, Cici Handayani, Dewi Wulandari — Tue, 06 May 2025 00:00:00 +0000

This study aims to analyze the effect of compensation and competency development on improving employee performance at PT. Bahtera Sarana Cargo. The results of the study indicate that compensation based on job level, attendance level, and employee permanence status contributes positively to employee motivation and loyalty. In addition, incentives and bonuses have been shown to encourage employees to demonstrate optimal work performance. On the other hand, employee competency development through training and skill development has also been shown to improve employee work ability and readiness in facing the company's operational challenges. Both factors synergistically support the creation of better and sustainable employee performance. This study emphasizes the importance of strategic human resource management in improving company competitiveness through superior employee performance.